Uxanduva lweNtlalo
Ingcamango
Ukubonelela abathengi ngeemveliso ezisemgangathweni kunye nenkonzo egqibeleleyo emva kokuthengisa, kunye nokuphuhlisa kunye nabathengi.
Isilogeni
Win-win kuwo onke amaqela amathathu (umthengisi, inkampani, umthengi).
Umgaqo-nkqubo woMgangatho
Akukho uyilo lunesiphene, akukho mveliso inesiphene, akukho mpompozo uphumayo.
Umgaqo-nkqubo wokusiNgqongileyo
Ukuthobela imithetho nemimiselo ngokusebenzayo, kwaye kukhuthaze ukuhlalisana okufanelekileyo phakathi kwabantu nendalo.